brand News

Your Brand Is Your Business—Protect It!

Few things are as hard to maintain or as easy or costly to lose as a good reputation. A look through the business section of your favorite tabloid often provides an example of how poorly managed ...

Branding From the Inside Out

When Howard Schultz embarked on a brand refresh for Starbucks a few years ago, he didn't make a high-profile change to the logo—he closed all outlets for a few hours so he could coach managers on ...