Features
Google to Face Obstacles Selling Insurance Online, Says Overstock.com CEO
Those now running comparison insurance shopping websites believe that they could be helped if Google enters into the business. The reason: the giant search engine could draw more attention to buying ...
Should Carriers Invest in Technology to Boost Agency Ties?
Property/casualty insurance agents—across all age groups and specializations—say their relationships with carriers are more valuable than the technology that carriers put in place to help them, a ...
Help Us Find More Business, Agents Tell Carriers
Carrier relationships are more helpful than technology in all areas of service that agents deliver to customers, but carriers are least helpful in both relationships and technology when they're ...
Is Anybody Listening? What Agents Say About Carrier Relationships
Nort Salz, CEO of Deep Customer Connections, has been surveying agents on behalf of individual P/C insurance carrier clients for years. Recently, as he tallied up responses from a broader survey—of ...DCC Survey Format; Participant Profile
Nearly 500 agency representatives (493) responded to the survey that asked three basic questions: How do you score your relationships with carriers and carrier technology in helping you to perform ...
How Zurich North America Commercial Moved From Red to Green
When the chief executive officer of Zurich North America Commercial (NAC) first came to work at the company in 2006, he had a decade of experience at McKinsey under his belt and a BlackBerry in his ...
Farmers Transformation Focuses on ‘Smart’ Service to ‘Smart’ Customers
A Facebook friendship and a car accident are two of the three factors that prompted the former chief marketing officer of Best Buy to take on the same role at Farmers Insurance in late 2011. The last ...Marketing Lessons
Consumer goods and big-box retail sales may seem far removed from selling insurance, but Farmers CMO Mike Linton said there are lessons he learned from years working at Procter & Gamble and Best ...