EverQuote, a Massachusetts-based online personal insurance marketplace, is pairing with technology platform provider Bold Penguin to launch a commercial lines marketplace.

EverQuote said it will use Bold Penguin’s terminal and exchange infrastructure to accelerate its path to market while growing the market opportunity for online commercial insurance shoppers and providers.

The site is now offering business owners, workers compensation, commercial auto, general liability, professional liability and other coverages. How it works: a customer selects the coverage of interest and is then asked for a keyword that describes its business (such as trucking or landscaping) before being asked for its address and other information.

One year after its initial public offering raised $84 million, EverQuote announced it is expanding into health insurance and renters insurance, building on its existing auto, home and life insurance marketplace offerings.

The company generates revenue by selling consumer referrals to insurance carriers, agents and other distributors. It matches consumers with insurance providers. Providers are given pre-validated consumer referrals that match their specific requirements. EverQuote allows for targeting of consumers for carriers based on geography, demographics, behavioral characteristics and coverage needs. Agents who access the marketplace can specify their desired consumer profiles, geographic areas, hours of operation, budgets and product types across auto, home and life insurance.

As of Jan. 31, 2019, it had 7,000 enrolled insurance agencies. EverQuote receives a fee when a consumer buys a policy. Some carriers subsidize the fee for agents.

EverQuote’s carrier partners include Progressive, Nationwide, Farmers, Liberty Mutual, Travelers, American Family, The Hartford, Mapfre, MetLife, AAA Insurance, National General, Kemper, Plymouth Rock, Country Financial, Mercury Insurance and Farm Bureau Insurance

In its annual filings, the company indicated that more expansion is ahead. It said it plans to expand into international markets.

Source: EverQuote

*This story ran previously in our sister publication Insurance Journal.

Topics Commercial Lines Business Insurance New Markets