Goji, a technology-enabled personal lines insurance distribution platform, announced that Peter Breitstone, a former senior executive at Insureon, will become the InsurTech’s new chief executive officer.

Insureon, like Goji, is a tech-enabled distribution platform but for small business insurance.

Goji lost its former CEO, Jim Ermilio, to another small business InsurTech, CoverWallet, last November.

Breitstone, who was previously executive vice president of Sales, Programs and Facilities at Insureon, has more than 20 years of senior executive leadership experience in the insurance industry. Prior positions included senior vice president of Enhanced Market Dynamics at Zurich North America, and CEO of Aon Global Environmental Services Group and Aon’s Agency Specialty Product Network and Private Risk Management.

Breitstone also built and ran Environmental Partners, an insurance brokerage specializing in Environmental Risk and Insurance Management, which he sold to Aon.

Goji aims to match high lifetime value preferred consumers with more than a dozen national insurance carriers. It is currently a licensed agency in 41 states.

Goji was founded in 2007, as Consumer United, and is based in Boston, MA.

Goji’s investors include: Thayer Street Partners, a leading middle-market focused private equity firm, based in New York, Matt Coffin’s Coffin Capital & Ventures, and Five Elms Capital, a Kansas City-based growth capital investment firm focused on tech-enabled companies.

Source: Goji