I believe that the most powerful corporate values statements are those that start with a verb. Here are two examples:


  • Deliver WOW Through Service.
  • Embrace and Drive Change.
  • Create Fun and a Little Weirdness.
  • Be Adventurous, Creative and Open-Minded.
  • Pursue Growth and Learning.
  • Build Open and Honest Relationships With Communication.
  • Build a Positive Team and Family Spirit.
  • Do More With Less.
  • Be Passionate and Determined.
  • Be Humble.


  • Foster Respect and Cooperation.
  • Listen to What People Say About Us. Invite Feedback.
  • Learn. Educate. Innovate.
  • Don’t Take Ourselves Too Seriously; Have Fun.
  • Create Remarkable Experiences.

Source: http://yfsmagazine.com/2013/02/01/company-culture-an-inside-look-at-100-core-values-from-15-winning-companies/