Brand Management & Sales
Pie Insurance Assesses Risks of Iconic TV, Movie Workplaces in Marketing Campaign
InsurTech Pie Insurance recently launched a new marketing campaign featuring safety assessments of iconic workplaces from seven industries throughout TV and movie history. The campaign, launched on ...
Spot Pet Insurance Teams With Cameo for Business on Celebrity Campaign
Spot Pet Insurance is leveraging Cameo for Business to launch a star-studded digital marketing campaign for 2022. The campaign will feature 25 celebrity pet owners, including Erin Andrews, Brian ...
Now Progressive Will Cover Your Hair Damage (Not Really)
Progressive, the insurer, and Dove, the Beauty Bar and personal products company, are teaming up to offer women a chance to win "Hair Assurance." Described in a media statement as "protection from ...
Zurich Removes ‘Z’ From Social Media Branding as Russia Uses Symbol in Ukraine War
Zurich Insurance said it has removed the letter "Z" from its social media branding as a result of Russia's use of the letter during its war in Ukraine. "The Zurich brand has been around for 150 ...
3 Myths About Online Customer Acquisition Held by Independent Agency Carriers
Even as consumers continue to navigate toward online shopping channels, many independent agent carriers have hesitated to invest heavily in online customer acquisition. While digital performance ...
How to Continue Providing Top Customer Experiences After a Merger
Merger and acquisition activity in the insurance sector accelerated in 2021. That trend is expected to continue through 2022 as acquiring companies seek to enter new markets, access additional ...
‘Essential’ MGAs, Other DUAEs Face Inflation, Staffing Pressures: AM Best
Taking a deep dive into the world of managing general agents and other delegated underwriting authority enterprises, AM Best reports that premiums generated by DUAEs are climbing, and interest in MGA ...
What’s Next? ‘Adaptive Insurance’ for Small Biz, Says InsurTech CEO
Over the course of the last six years, Next Insurance has adapted its business model, its distribution method, and its product offerings. Coming up next, the InsurTech aims to offer "adaptive ...