Brand Management & Sales
MetLife Reunites With Snoopy to Build Pet Insurance Awareness
MetLife Pet Insurance is once again partnering with "Peanuts" canine Snoopy — this time to build greater awareness of the importance of pet health insurance, noting ...
Realtor, Auto Dealer Partnerships Offer New Revenue Streams to P/C Insurers
In today's economic conditions, carriers are faced with volatility, uncertainty and transformation at a fast-moving pace. In order to survive these conditions, companies must be able to adapt to what ...
Everest Unveils Refreshed Brand, Reflecting Commitment to ‘Underwrite Opportunity’
Everest Re Group Ltd., the Bermuda-based re/insurer, has unveiled a refreshed brand, including a new logo and visual identity reflecting its positioning and commitment to ...
Thousands of New Independent Agencies Opened During Pandemic: Study
The number of independent insurance agencies has increased and business conditions for agencies remain favorable, according to the 2022 Agency Universe Study. While the majority of agencies ...
Viewpoint: How Progressive’s Relationship With ‘The Robinsons’ Could Be at Risk
Progressive offered a rare look inside its strategic playbook in a recent second-quarter earnings report. Describing the firm's market share in key customer segments, the ...
MS Amlin AG to Rebrand as ‘MS Reinsurance’
MS Amlin AG announced it would rebrand this month to MS Reinsurance, which reflects parent company MS&AD's commitment to building a leading, globally diversified reinsurer. The company said that ...
CSAA Partners With Singer Rick Astley on New Campaign
CSAA Insurance Group, a AAA insurer, has partnered with 1980s pop icon Rick Astley to launch a new national brand campaign that features a new version of the music video for Astley's 1987 song "Never ...
Amazon and Netflix: Role Models for Insurers? Really?
Technology is a useful servant but a dangerous master. —Christian Lous Lange It is far too easy for people, including those who should know better—such as insurance industry professionals, ...