EMC Insurance on Tuesday launched its updated brand with the tagline “Keeping insurance human.” The launch includes a new logo and visual identity, as well as a refreshed website and social media channels.

EMC’s new logo features a distinctive letter “e” in cursive and is a bright, bold blue. The company said it selected the logo “for its modern, clean design, but also for its warmth and inviting nature.”

“The ‘keeping insurance human’ tagline was selected because it is memorable and authentic to who EMC is,” said Scott Jean, EMC president and CEO. “We at EMC differentiate ourselves by using our increasingly strong technology and data tools to empower and enable team members to focus on the human touch, which so many of our competitors have left by the wayside.”

EMC said the new branding is centered on the insurer’s foundation of being “a national carrier with a local heart.”

Source: Employers Mutual Casualty Company