InsurTech Pie Insurance recently launched a new marketing campaign featuring safety assessments of iconic workplaces from seven industries throughout TV and movie history. The campaign, launched on World Day for Safety and Health at Work, is featured on Pie’s website.
In the new campaign, Pie’s underwriting experts provide insights on how safe workplaces like Dunder Mifflin from “The Office,” The Rosebud Motel from “Schitt’s Creek” and Central Perk from “Friends” would be in real life. The underwriters considered safety hazards, number of employees, location and previous claims.
For example, the barber shop from “Sweeney Todd”—where some customers received a shave that was a little too close—was given a risk ranking of 6 on a scale of 1-10. Though Sweeny Todd was an experienced barber, the workplace had steps, trap doors and poor lighting. There was also some concern regarding the safety of straight razors. Meanwhile, the Tool Time set from “Home Improvement” was one of three workplaces to receive the highest ranking of 10 on the risk scale. In addition to standard construction and handyman risks, Tool Time is also the site of dangerous pranks and non-work activities like lawnmower racing. There has also been a history of poorly maintained equipment.
The campaign aims to raise workplace safety awareness for small businesses in a fun and creative way and will run through June (National Safety Month).
“We’re committed to empowering small businesses to thrive, and to us that includes ensuring they have the resources they need to create and maintain safe workplaces,” said Heather McIlhany, vice president of marketing at Pie. “We wanted to develop a campaign that combines education with entertainment and imagination so small business owners enjoy learning what a safe workplace looks like.”
Pie’s Iconic Workplaces campaign features these workplaces:
Restaurants: Central Perk from “Friends” and Los Pollos Hermanos from “Breaking Bad”
Bars: The Leaky Cauldron from “Harry Potter” and Paddy’s Pub from “It’s Always Sunny in Philadelphia”
Hotels: The Overlook Hotel from “The Shining” and the Rosebud Motel from “Schitt’s Creek”
Health care: Grey Sloan Memorial Hospital from “Grey’s Anatomy” and Sacred Heart Hospital from “Scrubs”
Construction: Very Good Building Company from “Parks & Recreation” and Tool Time from “Home improvement”
Barbershop/Salons: Calvin’s Barbershop from “Barbershop and The Demon Barber of Fleet Street from “Sweeney Todd”
Offices: Dunder Mifflin from “The Office” and Empire Entertainment from “Empire”