Spot Pet Insurance is leveraging Cameo for Business to launch a star-studded digital marketing campaign for 2022. The campaign will feature 25 celebrity pet owners, including Erin Andrews, Brian Baumgartner, Gabby Douglas, Sonja Morgan, Lindsay Lohan, and more.
“At Spot, the celebrities are usually cats and dogs,” said Trey Ferro, CEO at Spot. “With Cameo as our partner, we get to break the social feed with Hollywood’s top talent shining the spotlight on how important it is to help protect a pet’s health.”
Spot believes a big part of pet parenting depends on learning habits that have a positive impact on the health of pets. One of those habits is to help provide pets with the products they need to live healthier, happier lives. Spot provides cat insurance and dog insurance plan options for illnesses and accidents, which reimburse eligible costs for covered conditions.
Cameo for Business, Cameo’s B2B platform, enables brands and businesses of all sizes to directly access talent for their marketing campaigns and events. Working with Cameo for Business will provide Spot the opportunity to test both creative messaging and talent names and faces to see where their audience is resonating strongest. Cameo for Business helped Spot develop the creative concepts, select talent in a data-driven way and will be managing the launch of the campaign.
The star-studded campaign will launch beginning in April.
Source: Spot Pet Insurance