Brand Management & Sales
GM’s Internet Connected Car: Brought to You By Allstate?
Dan Akerson is pushing General Motors Co. to build cars that the U.S. automaker's top executive hopes will attract a target demographic: his grandkids. "I have grandchildren that have only grown up ...
Tips For Getting More Twitter Followers
Looking at a half-million tweets over 15 months, a first-of-its-kind study from Georgia Tech has revealed a set of reliable predictors for building a Twitter following. The research was performed by ...Pinterest Should Be First Choice Of Marketers: University Research
Researchers at Georgia Tech and the University of Minnesota have released a new study that uses statistical data to help understand the motivations behind Pinterest activity, the roles gender plays ...Insurance Salesman By Choice: PHLY’s Robert O’Leary
For Robert O'Leary, the new CEO of Philadelphia Insurance Company, the days when he peeled himself out of the driver's seat of an unairconditioned car to sell casualty insurance policies around ...
Twitter Tool Digs into Tweets to Display Relevant Ads
Twitter Inc. on Wednesday unveiled a new tool that allows marketers to disseminate targeted messages based on the content of users' tweets, a technology that could help elevate Twitter's ...
How To Befriend Stage Fright Or Overcoming Fear of Public Speaking
Fear of public speaking tops death and spiders as the nation's number one phobia. But new research shows that learning to rethink the way we view our shaky hands, pounding heart, and sweaty palms can ...
Powerful Predictions: Finding the Best Prospects With Analytics
Large financial services firms like Morgan Stanley are focusing on predictive analytics to accelerate growth among wealth management clients. Retailers, including CVS and Macy's, rely on analytics to ...
Broker Exec Sees Price Shoppers Emerging In Bifurcated Casualty Market
The reasoning that carrier executives advance for increased prices of casualty insurance—starting with low interest rates and ending with the need for underwriting profit—is wearing thin on some ...