Brand Management & Sales
Time for Marketing Campaigns to Reflect Cultural Differences Within Families
A cereal commercial intended to tout the heart-healthy benefits of Cheerios instead sparked an ugly debate on social media about the interracial family featured in the ad. But for Samantha Cross, an ...
Smarten Up: 7 Steps to Reaching Today’s Insurance Consumers
Personal lines insurance customers are changing. More consumers are bundling home and auto insurance; more than one-third of young adults live with their parents; and drivers are much more open to ...
Loyalty No Longer Rewarded as Airlines Cut Free Upgrades for Frequent Flyers
For business flyers like Adam Kubryk, who is on the road about 200 days a year, one of the perks of flying often and using the same airline regularly is getting upgraded from coach to business class ...
QBE Confirms Strategic Review of U.S. Mid-Market Biz
QBE confirmed Monday that it is undertaking a strategic review of its U.S.-based middle market business. As Carrier Management reported in February, QBE Chief Executive Officer John Neal previously ...
Aon CEO Case Defends Berkshire Deal; Sidecar Innovation ‘Good for London’
Aon Plc, the broker that was criticized by Lloyd's of London for a deal with Warren Buffett's Berkshire Hathaway Inc., said the relationship actually helps make the U.K. insurance market more ...
Majority of Young Renters Not Protected From Loss: Nationwide
A new survey commissioned by Nationwide revealed that despite the fact that millennials are renting in unprecedented numbers, the majority of young adult renters (56 percent) do not have renters ...
Alan Gellman Joins Esurance As Chief Marketing Officer
Esurance, the direct-to-consumer insurer, on Tuesday announced that Alan Gellman has joined the company as chief marketing officer. Gellman will oversee all of Esurance's marketing and advertising ...
Fireman’s Fund Names Robyn Hahn as Chief Marketing Officer
Fireman's Fund Insurance Co. on Tuesday announced the appointment of Robyn Hahn to the position of chief marketing officer, responsible for developing and executing the marketing and communications ...