Brand Management & Sales
The New Insurance Marketing Playground
When Marissa Buckley asked her focus group their general thoughts regarding shopping for homeowners insurance, the responses were brutally honest. "I'd rather stick a needle in my eye" and "I'd ...
State Farm Suspends Involvement With Clippers After Racist Comments
Virgin America Inc. and CarMax Inc. ended their sponsorships with the Los Angeles Clippers, while State Farm Mutual Automobile Insurance and Kia Motors Corp. suspended their involvement with the team ...
Time for Marketing Campaigns to Reflect Cultural Differences Within Families
A cereal commercial intended to tout the heart-healthy benefits of Cheerios instead sparked an ugly debate on social media about the interracial family featured in the ad. But for Samantha Cross, an ...
Smarten Up: 7 Steps to Reaching Today’s Insurance Consumers
Personal lines insurance customers are changing. More consumers are bundling home and auto insurance; more than one-third of young adults live with their parents; and drivers are much more open to ...
Loyalty No Longer Rewarded as Airlines Cut Free Upgrades for Frequent Flyers
For business flyers like Adam Kubryk, who is on the road about 200 days a year, one of the perks of flying often and using the same airline regularly is getting upgraded from coach to business class ...
QBE Confirms Strategic Review of U.S. Mid-Market Biz
QBE confirmed Monday that it is undertaking a strategic review of its U.S.-based middle market business. As Carrier Management reported in February, QBE Chief Executive Officer John Neal previously ...
Aon CEO Case Defends Berkshire Deal; Sidecar Innovation ‘Good for London’
Aon Plc, the broker that was criticized by Lloyd's of London for a deal with Warren Buffett's Berkshire Hathaway Inc., said the relationship actually helps make the U.K. insurance market more ...
Majority of Young Renters Not Protected From Loss: Nationwide
A new survey commissioned by Nationwide revealed that despite the fact that millennials are renting in unprecedented numbers, the majority of young adult renters (56 percent) do not have renters ...