Brand Management & Sales
Insurance Mascots Ranked: GEICO Gecko Earns Top Score
The GEICO Gecko is the most recognizable and memorable insurance mascot, according to a new survey from Q&A Research, a full-service, qualitative and quantitative marketing research provider. The ...
Farmers Got $5.8M in Free Publicity for Dead L.A. Stadium
Farmers Insurance Group received almost $6 million in free media exposure for putting its name on a downtown Los Angeles stadium that will never be built. Anschutz Entertainment Group (AEG) this week ...
Making Renters Insurance Something Millennials Can Tweet About
One of the hottest markets in insurance right now is renters insurance. While only 31 percent of renters currently have insurance, the industry is expecting big changes to happen shortly. According ...
Progressive CEO Tackles Aggregator Question in Advance of Google Launch
While the chief executive officer of Progressive didn't rule out the possibility of ever partnering with an aggregator website, Glenn Renwick highlighted the virtues of going it alone in the direct ...
New York Hedge Fund Launches Bermuda Reinsurer
Sandell Asset Management Corp., the activist hedge-fund firm run by Tom Sandell, started a Bermuda-based reinsurer to support its investing strategy. Sandell Re will rely on the hedge fund to oversee ...
Allstate Is The Latest P/C Insurer to Pursue Texas Expansion
Allstate Insurance Company said it wants to bring close to 300 additional jobs to Texas focused on both agency ownership and sales. The U.S.'s largest publicly held personal lines insurer explained ...
Google to Face Obstacles Selling Insurance Online, Says Overstock.com CEO
Those now running comparison insurance shopping websites believe that they could be helped if Google enters into the business. The reason: the giant search engine could draw more attention to buying ...
Comparenow.com Announces Name Change
Insurance price comparison website comparenow.com has announced that it will now operate as compare.com. According to a statement, the company decided to create a simpler identity following recent ...