Brand Management & Sales
The Hartford Stag Gets a New Look
The iconic stag logo of The Hartford is getting a new look—one that the company describes as bold and contemporary—honoring "the company's rich history while demonstrating its modern, visionary ...
Bringing Positive Vibes Back to Personal Lines Insurance
Nationwide's Casey Kempton has a vision to bring positive vibes back to engagements between personal lines insurers and their customers—and it starts with understanding ...
Empowering the ‘Semi-Captive’ Agent: A New Playbook for Insurers
Depending on how much control an insurance carrier wishes to exert over its brand vs. the amount of access to new markets it wishes to penetrate, insurance carriers have ...
Viewpoint: Strategies for Brokers as M&A Slows and Insurance Rates Soften
The insurance brokerage industry is adapting to a changing landscape as macroeconomic conditions temper the tailwinds that have driven growth in recent years. High interest rates, historical ...
Soft Market Ahead? The Role of Digital Transformation for E&S Insurers
The insurance market is shifting quickly, with new risks, technology and challenges to manage. For E&S carriers, this has created unique opportunities as hard market conditions persist. Limited ...
Top Carriers Connecting: How Agents Rank Insurers On Digital Experience
Carriers are on the hunt for quality agencies to make new appointments, according to a new report, which also found that the top way they're finding them is at industry tradeshows and events. While ...
Viewpoint: What’s on Tap for Insurance Digital Marketing in 2025?
Historically, insurance has had a reputation as an industry slow to embrace change. However, it's safe to say that technology and customer expectations are leaving ...
A Telematics Future: Don’t Forget Insurance Agents
During a recent interview, Matteo Carbone, director of the IoT Insurance Observatory, described a new set of approaches, modeled on the success of South African insurer Discovery, which U.S. auto ...