Brand Management & Sales
Agent Onboarding Solution Checklist for Insurance Companies and Agencies
Companies rely on agents to drive growth, but the onboarding process typically moves slowly due to corporate, regulatory and verification requirements. The delay in bringing agents on board directly ...
Where Insurers Rank Among World’s Top Brands: 2016
Allianz is the only global insurance organization that ranks among the top 50 most valuable brands in the world, but even the German company failed to garner the highest brand rating of AAA+ awarded ...
AIG’s Plan to Decentralize and Other Things Revealed in Its Strategic Plan
Of all the changes detailed in American International Group's wide-ranging strategic plan, the insurer's bid to decentralize decision-making among leaders of its operating divisions may be among the ...
What’s in a Name? The Importance of Reputation Management
"Give a man a reputation as an early riser and he can sleep 'til noon," Mark Twain once said. Reputation is as important today as it was in Twain's day, but perhaps not necessarily as unassailable. ...
Executive View: Underwriting Tech Drives Service for Agents, Customers
While there are many good reasons to invest in underwriting technology, for Stonetrust Commercial Insurance Company there is really just one primary driver behind everything that we do and that's ...
How to Thrive in the New Age of Underwriting
We are in the midst of a new age of underwriting—an age driven by technology. And the technology-driven era is not only changing the way underwriters work, but it is also transforming the ...
What Investor Activism Means for Insurers—Those Under Attack and Those That Aren’t
Carl Icahn's demands for American International Group to split into three different companies may seem over the top to some. More importantly for the P/C market at large, however, is that the hedge ...
Why Some Consumers Prefer Their Brands as Servants, Not Partners
Marketers have long known that consumers react in a favorable way when products and services are given human attributes, or anthropomorphized, in their branding and advertising. Think of the Michelin ...