Brand Management & Sales
What’s in a Name? The Importance of Reputation Management
"Give a man a reputation as an early riser and he can sleep 'til noon," Mark Twain once said. Reputation is as important today as it was in Twain's day, but perhaps not necessarily as unassailable. ...
Executive View: Underwriting Tech Drives Service for Agents, Customers
While there are many good reasons to invest in underwriting technology, for Stonetrust Commercial Insurance Company there is really just one primary driver behind everything that we do and that's ...
How to Thrive in the New Age of Underwriting
We are in the midst of a new age of underwriting—an age driven by technology. And the technology-driven era is not only changing the way underwriters work, but it is also transforming the ...
What Investor Activism Means for Insurers—Those Under Attack and Those That Aren’t
Carl Icahn's demands for American International Group to split into three different companies may seem over the top to some. More importantly for the P/C market at large, however, is that the hedge ...
Why Some Consumers Prefer Their Brands as Servants, Not Partners
Marketers have long known that consumers react in a favorable way when products and services are given human attributes, or anthropomorphized, in their branding and advertising. Think of the Michelin ...
Insurers Ramp Up Wider Big Data Embrace for 2016: Novarica
Insurers appear ready to accelerate their embrace of big data, analytics and other aspects of emerging technology as they head into 2016, Novarica concluded in its third annual report on the matter. ...
Allstate ‘Home Improvement’ TV Ad Campaign Uses Web, Twitter Components
Allstate rang in 2016 with a new marketing campaign designed to encourage clients to get customized coverage for do-it-yourself home improvement projects. Dubbed "Mayhem DIY," the television ...
Peer-to-Peer Insurance Startup Attracts Funding from Silicon Valley’s Sequoia Capital
Sequoia Capital, a California venture firm better known for funding technology or industry game-changers including Apple, Cisco and YouTube, has put its money behind a property/casualty insurance ...