Brand Management & Sales
Singer John Legend is American Family’s Latest Celebrity Spokesperson
John Legend has joined an elite property/casualty insurance industry club that includes the likes of Peyton Manning, Dennis Haysbert, LeBron James, Shaquille O'Neill and William Shatner. Legend, a ...
User Survey Results: How Do Rating Agency Letter Grades Compare?
Users of insurance financial strength ratings issued by A.M. Best and Fitch Ratings aren't entirely clear on how the letter grades of the two credit rating agencies compare, a Wells Media survey ...
How ‘Prosumers’ and More Can Help Insurers Embrace the Digital World
Major shifts in technology and the way we do business are bringing fresh pressures to bear across the business world. Consumer expectations are shifting. Everyone has to raise their digital game or ...
U.K. Insurers Accused of Not Supervising External Salespeople
The Financial Conduct Authority will write to chief executives of U.K. insurers after it found "widespread" evidence that companies are failing to supervise external salespeople. More than half of ...
Adapting to Shifts in Consumer Preferences
Amazon, Spotify, Netflix and even Uber. We've all heard the names and understand instinctively how the influence of companies like these has changed the expectations and attitudes of consumers across ...
UBI Increases Auto Insurance Customer Satisfaction: J.D. Power Study
Increased data and improved accuracy in risk-based pricing are some of the benefits that auto insurers seek when they adopt usage-based insurance programs, but an added benefit is increased retention ...
Marsh: 2015 Federal Terrorism Reinsurance Renewal Kept Market Stable
Passage of the updated U.S. federal terrorism reinsurance program in 2015 has helped maintain certainty and stability for the U.S. market even as the nature of terrorist acts has changed. Marsh noted ...
U.S. Carriers Must Adapt to Creeping Demographic Changes: Conning
Future customers for U.S. personal lines insurers are shaping up to be starkly different, demographically speaking, than they have been previously, Conning asserts in a new report. With this in mind, ...