Brand Management & Sales
The Drone Racing League Is Coming, Sponsored by Allianz
As commercial and personal drone use has soared, drone racing – think Indy 500 but with drones – may also gaining traction, and Allianz has inked a multi-year sponsorship deal that will give it a ...
How Ill-Advised Interview Comment, Twitter Reaction Cost Ad Exec His Job
Last July, Kevin Roberts, then-chairman of Saatchi & Saatchi, was hosting a 50-person birthday dinner for his daughter-in-law at his home in the U.K.'s Lake District when he got a text message. ...
Berkley’s High-Net-Worth Personal Lines Brand Debuts
W.R. Berkley Corporation, among the latest companies to embrace the high-net-worth market, has debuted its new personal lines brand focused on the space. It's called Berkley One. The line is set to ...
Why Allstate Is Buying SquareTrade; CEO Wilson Reveals Deal Benefits
Why pay more than $1 billion for a business with revenues in the hundreds of millions of dollars today? Analysts questioned executives of Allstate yesterday about the $1.4 billion deal announced ...
Targeting Millennials, Allstate Offers $2 On-Demand Road Rescues for Turkey Day
On Nov. 23—the day before Thanksgiving—Allstate announced that it is offering $2 roadside rescues for 1,000 stranded motorists experiencing common roadside emergencies, such as flat tires, dead ...
Small Biz Insurance Site CoverWallet Pulls In $7.8M in Funding, Adds Ermilio as President
Online commercial insurance agency CoverWallet announced it has received $7.8 million in funding in a Series A round led by Union Square Ventures, bringing its total raised to date to $9.5 million. ...
Starr Companies Launches Direct-to-Consumer Digital Insurance Agency for Small Businesses
Starr Companies has announced the launch of Starr Insure, a new direct-to-consumer digital insurance agency that provides property and casualty coverages for small businesses. Coverage is obtained, ...
Small Business Tool from Insureon Sizes Up Insurance Needs in Minutes
Insureon, an online agency for small business insurance, announced the launch of new diagnostic tool that for business owners to identify the types of commercial insurance policies they need within ...