Brand Management & Sales
Effective CMOs Need to Get in the Trenches, Advocate for Customers
With an average tenure of only 42 months, chief marketing officers need to make their mark quickly. A new blog post from PwC's strategy+business discusses the traits that can help CMOs find success ...
AI Will Transform Insurance Industry, Execs Say: Accenture Report
Three-quarters of insurance executives believe that artificial intelligence will transform the overall industry within three years, although a slightly lower percentage foresee significant changes ...
Allstate Boosting Its Sales Force in Washington, Oregon
Allstate Insurance Co. is boosting its sales force in Washington and Oregon to keep pace with growing consumer demand for insurance and financial products and services in those states. Allstate is ...
New Business Goes to Auto Insurers With Strong Underwriting Results: J.D. Power Study
Insurers with the strongest new business yield rates also have strong combined ratios in personal auto in the "J.D. Power 2017 U.S. Insurance Shopping Study." We define new business yield rates as ...
MEMIC Names Bourque, Its Longtime Communications Exec, as New CEO
The MEMIC Group named a longtime communications executive at the workers compensation specialty insurer as its new president and CEO. Michael Bourque will replace John Leonard as MEMIC's leader after ...
Many European, Asian Firms Lack Cyber Insurance for Ransomware Attack
Many companies outside the United States may not have cover for a recent computer-system attack, leaving them potentially with millions of dollars of losses because there has been relatively little ...
Berkshire’s biBERK Still ‘Very Small’ But Online Small Biz Customers Doubling
It has been decades since anyone thought of Warren Buffett's Berkshire Hathaway Inc., or even its insurance operations, as "very, very small." But that's how a senior executive describes biBERK, a ...
CEOs: Do Your Job
I read with interest United Airlines CEO Oscar Munoz's mea culpa—an open letter to the public—regarding the passenger being injured and dragged off a plane in April. It was splendid prose. Don't ...