Brand Management & Sales
What Insurers Can Learn About Customer Success From SaaS Models, Netflix and Amazon
No one purchases insurance from a carrier because he wants to. It doesn't taste good, drive fast, make you thin, keep you warm or save time. Nevertheless, many of the hardworking individuals who are ...
P/C Insurers Struggle to Match the Digital Customer Service Wizardry of Others: J.D. Power
Property/casualty insurers have a long way to go toward meeting customer expectations about their digital interactions, the new J.D. Power 2018 Insurance Digital Experience Study found. J.D. Power ...
P/C CEO Tweets on Immigration Policy: “This Is Wrong”
Americans who took to social media to protest the treatment of the children of U.S. border-crossing immigrants included a prominent property/casualty insurance company chief executive. Joining a ...
Digital Tech Helps Auto Insurers Achieve Record Customer Satisfaction Levels: J.D. Power
Auto insurers have something to celebrate: Overall customer satisfaction with the sector has reached a record high. J.D. Power's 2018 U.S. Auto Insurance Study found that overall customer ...
Creating Separation: The Secret Recipe For Building Competitive Advantage
Ours is a competitive industry and in a changing world which has added online multi-carrier marketing, multi-distributional selling (including those who are competing directly with their own ...
Traditional Insurers Rank Higher in Digital Competence, But InsurTechs Gaining Speed: Gartner L2 Study
Traditional insurers dominated the field in a new study analyzing digital competence—but InsurTechs are fast on their heels. The Gartner L2 Digital IQ Index surveyed 49 insurers operating in the ...
Watermark Consulting Study: Insurance Customer Experience Leaders Extend Their Edge Over Laggards
Insurers that earn jeers from their customers are falling further behind the ones that earn cheers. That's the key takeaway from Watermark Consulting's 2018 Insurance Customer Experience ROI Study. ...
Survey Finds Customers Would Rather Clean Bathrooms Than Call Customer Support
Given a choice between a range of frustrating activities, 44 percent of Americans would rather scrub a toilet than contact customer support across a variety of industries, a new survey reveals. But ...