Brand Management & Sales
Boost Customer Loyalty With a Dynamic Digital Claims Cycle
Loyal customers are the lifeblood of many businesses, and the insurance industry is no exception. A happy insured will renew their policy every year, promote the carrier to others and cost far less ...
What Insurance Has In Common With Ice Cream, Autos and Mass Transit
Because an ice cream store in my hometown does not have a seating area, patrons gather in the parking lot after making their purchases. As families, sports teams and young couples spoon ice cream ...
High Customer Satisfaction Leads to New Challenges for Insurers
Record-high customer satisfaction among auto insurance customers is clearly good news for customers, especially at a time when their overall customer experience is being tested by the rising cost of ...
Strategies Revealed: Legacy Carriers Know Exactly How InsurTechs Will Come at Them
There is this great scene in the movie "The Godfather," in which Tom Hagen asks Michael Corleone "You know how they're going to come at you?" regarding some unpleasantness with the heads of the other ...
Opportunity in Disruption: Preparing for InsurTech’s Elon Musk or Steve Jobs
I recently wrote an article for Carrier Management offering some thoughts about the possibility that an InsurTech would develop a killer app. A killer app, as its name suggests, slays the ...
China’s Online Insurer ZhongAn Announces SoftBank Investment; Overseas Growth Planned
ZhongAn Online P&C Insurance Co. Ltd., the first Internet-only insurer in China, announced its subsidiary ZhongAn International will receive a strategic investment from SoftBank Vision Fund, ...
Opinion: Insurers Should Relax and Embrace Amazon’s Potential
Whenever Amazon.com Inc. eyes expansion into a new industry, the stalwarts of that space shudder. A Reuters report on Thursday that the e-commerce giant has been talking to insurers about introducing ...
Amazon Reportedly Considering UK Insurance Comparison Site
Amazon.com Inc. is sounding out some of Europe's top insurance firms to see if they would contribute products to a UK price comparison website in what would be a major foray by the U.S. online retail ...