Brand Management & Sales
Reputations Lost: Lessons for Insurers From Other Industries
"It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently." Those words are attributed to Warren Buffett, and if Buffett said them, ...
Alliant Hires Exec to Build Northeast Business
Alliant hired an executive from JLT Specialty USA to help expand the company's reach in the northeastern United States. Justin Riccio will be senior vice president, based in Albany, N.Y. Previously, ...
Why Insurers Need to Offer Customers Self-Service Options
Today's smartphones are more powerful than the computer that once dealt a world-champion chess player his first loss. But when it comes to using the power of mobile to enhance the customer ...
The Latest Launches From The Hartford and Coface
The Hartford is debuting a technology platform designed to help cover U.S. companies in more than 200 countries through local and regional partners. Coface is launching new credit insurance coverage ...
What Facebook’s Data Deals Can Teach Carriers
While the fact Facebook sold data without its users' knowledge or consent is old news, new reports that federal prosecutors are conducting a criminal investigation into data deals the social media ...
The New Roadside Imperative for Insurers
Roadside assistance programs have never been more important. As the auto insurance industry becomes increasingly competitive—there was a record low number of new shoppers in 2018, according to a ...
Build Relationships With Enthusiasm
Once upon a time, I managed the Christian Broadcasting Network (CBN) cable network account for a Madison Avenue advertising agency. When I would visit my client in Norfolk, Va., I would be greeted ...
How to Win Insureds—With Coffee, Brownies and Attention to Their Preferences
I recently moved from comfortable surroundings in a New Jersey suburb to the hurly burly of New York City. While walking west on 55th Street this morning, I passed a storefront with the words ...