Brand Management & Sales
The New Roadside Imperative for Insurers
Roadside assistance programs have never been more important. As the auto insurance industry becomes increasingly competitive—there was a record low number of new shoppers in 2018, according to a ...
Build Relationships With Enthusiasm
Once upon a time, I managed the Christian Broadcasting Network (CBN) cable network account for a Madison Avenue advertising agency. When I would visit my client in Norfolk, Va., I would be greeted ...
How to Win Insureds—With Coffee, Brownies and Attention to Their Preferences
I recently moved from comfortable surroundings in a New Jersey suburb to the hurly burly of New York City. While walking west on 55th Street this morning, I passed a storefront with the words ...
Daydreaming and Driving Are a Deadly Combination: Erie Insurance
Daydreaming while driving can be deadly—especially on a Saturday in September or May, according to a review of police data by Erie Insurance. At the other end of the spectrum, Tuesdays and ...
Being a Digital-First Carrier: 3 Key Components of Digital Transformation
The proliferation of technology usage within insurance is ironic. The industry historically labeled as a tech laggard now has more InsurTech available than insurance companies often know what to do ...
At Long Last, an Insurance Company Proud of Its Human Agents—and Telling the World
A recent social media debate on insurance innovation was sparked by a State Farm TV ad in which the insurance giant celebrates the superiority of its thousands of human insurance agents compared to ...
Chubb Seals 15-Year Distribution Deal With Chile’s Largest Bank
Chubb Ltd. is boosting its presence and digital capabilities in Latin America by way of a 15-year distribution agreement with Banco de Chile, the largest bank based in Chile. "This partnership will ...
The Word on Main Street: What Small Businesses Really Want From Insurers
Patricia Ross, Raphael Strumlauf and Kate DeNeveu each have at least one thing in common: They're generally happy with their business insurance. Each owns a business at the downtown pedestrian mall ...