understanding customers News
Valen Summit Takeaway: Insurers Unsure of Who Their Customers Are
Explosive growth in InsurTech, efforts to engage a more demanding, younger consumer base, and ongoing regulatory concerns have combined to create significant hurdles across insurance. When these ...
The One Thing Missing From Your Innovation Efforts: A View of Customers ‘In the Wild’
"Innovate or die," the saying goes. But as companies try to sharpen their competitive edge with new product and service ideas, many don't realize that their efforts are fundamentally misguided. ...