omnichannel News
Don’t Just Service Customers; Learn to Speak Their Language
It's no longer enough to choose a customer segment and design products targeted to them. To stay ahead, companies must speak the language of their customers, understand their needs before they do, ...
How to Know What Insurance Customers Want
What do today's customers want from insurance providers? They want understanding, interaction, even a relationship. But they vary in when and how they wish to learn, interact and build that ...