millennials and insurance News
Market Trend: Millennials Buy More Flood Insurance Than Their Older Counterparts
Millennials — those born between 1981 and 1996— are nearly three times more likely to have purchased flood insurance than their older Baby Boomer counterparts born between 1944 and 1964, a new ...
Millennial Business Owners More Likely to Work With Insurance Agents: Nationwide Survey
Millennial business owners are more likely to work with insurance agents than those in other generations. What's more, they're seeking agent counsel on a variety of financial issues, according to ...
AIG CEO Duperreault: Progress Made, Improvement Needed in Bringing Young Employees to Insurance
American International Group CEO Brian Duperreault said an effort launched about two years ago to recruit more young people to the property/casualty industry is making some progress, but there is ...
Aging Millennials More Emotionally Connected to Their Insurers Than Gen X, Boomer Counterparts
Millennials are aging, and that may be good news for property/casualty insurers. Here's why: Millennials appear to have a stronger affinity for insurance companies than their Gen X or baby boomer ...
Millennials Prefer Online Shopping, Hate ‘Being Sold to’: Novarica Report
Carriers looking to attract millennial consumers need to make it easy to research and shop online, according to a new report, which found that 75 percent of respondents prefer shopping online rather ...
Try to Walk in Millennials’ Shoes (Before You Market to Them)
Marketing to millennials is all the rage. Still, for many, crafting an effective message for millennials remains a mystery. We may know a few things about how old they are and what they like, but do ...
How Insurers Can Wield Social Media to Attract Millennial Customers
Bloomberg has reported that the rate of home ownership in the United States is at its lowest level in 20 years and the number of first-time buyers entering the market is at an almost 30-year low. The ...
Insurance and the Millennial Challenge: Making the Industry Compelling for a New Generation
As long as Bob O'Leary can remember, the insurance industry has often struggled to attract young people to its ranks. The 59-year-old president and CEO of Philadelphia Insurance Cos. has been in the ...