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When Howard Schultz embarked on a brand refresh for Starbucks a few years ago, he didn't make a high-profile change to the logo—he closed all outlets for a few hours so he could coach managers on ...
Just over two years ago I had the good fortune to take over as CEO of specialist insurer Hiscox's U.S. business unit. Leading this business is a humbling challenge. Hiscox has a sterling reputation ...