Customers Can Be Wary of Innovative Brands

Could having a reputation as an innovative brand actually have a downside? That's the question Kelly Goldsmith, an assistant professor of marketing at the Kellogg School, was looking to answer with a ...

How Risk Management Can Fuel Innovation

We generally do not tend to think of innovation and risk management as compatible themes. Innovation conjures up images of bold new ideas, thinking outside the box, disrupting established ways of ...