Flo Archives - Carrier Management

Progressive’s Legendary Marketing Guru Plans to Retire

The Progressive Insurance executive credited with a number of iconic marketing campaigns at the carrier is retiring. Jeff Charney will sign off as chief marketing officer for Progressive in January ...

Progressive’s Flo Is Ready to Win Over ‘Rate Shock’ Drivers

Progressive Corp., the fourth-largest U.S. auto insurer, boosted spending on marketing this year to win customers after scaling back in the second half of 2016 when increased costs from car accidents ...

Spending on Ads Still Beats Spending on Auto Insurance Agents: Nomura

Two analysts at Nomura Equity Research published statistics on advertising spend and premium growth Friday, reinforcing a conclusion they advanced late last year—that dollars spent on advertising ...