
direct channel News


How to Make It Personal: Online Sales in Insurance
Insurers are realizing the increasing need for a more impactful and tailored approach to their online sales process. A brochure-website doesn't cut it anymore, as customers are expecting to encounter ...
Small-Business Insurers Looking to Direct Channel: Deloitte Survey
The small-business segment is a market in transition, with a number of insurers starting to follow the lead of their personal auto counterparts by seeking to sell direct to customers rather than ...