direct channel Archives - Carrier Management

In a Close Race, Auto Insurance Customers Prefer Company Websites Over Agents

Remember all the talk that digital transformation would disrupt the auto insurance industry? Well, it's real, according to the consultants at J.D. Power. The firm says its 2020 U.S. Auto Insurance ...

How to Make It Personal: Online Sales in Insurance

Insurers are realizing the increasing need for a more impactful and tailored approach to their online sales process. A brochure-website doesn't cut it anymore, as customers are expecting to encounter ...

Small-Business Insurers Looking to Direct Channel: Deloitte Survey

The small-business segment is a market in transition, with a number of insurers starting to follow the lead of their personal auto counterparts by seeking to sell direct to customers rather than ...

American Family Insurance Expands Direct Channel; Acquiring Homesite Group for $616M

In a move it says will complement its strong agency distribution system, Madison, Wis.-based American Family Insurance announced Thursday that the carrier has agreed to acquire direct homeowners ...