Brian Cohen Archives - Carrier Management

Counterpoint: Spending on Ads Never Beats Spending on Insurance Agents

A recent research report published by Cliff Gallant and Matthew Rohrmann of Nomura Equity Research concludes that spending on advertising beats spending on insurance agents. Once again Wall Street ...

The New Insurance Marketing Playground

When Marissa Buckley asked her focus group their general thoughts regarding shopping for homeowners insurance, the responses were brutally honest. "I'd rather stick a needle in my eye" and "I'd ...

Chu Takes Over as CEO of Pacific Specialty

Pacific Specialty Insurance Company has elected John Chu as president and chief executive officer, the company announced Friday. Chu continues to serve as chairman of the Menlo Park, Calif.-based ...

From Lawyer to Carrier CEO: Charting a Career Course

"You have to find opportunity within every challenge you face." That's how Brian Cohen, the CEO of Pacific Specialty Insurance, sums up the leadership lesson he learned during a prior position at ...

Pacific Specialty’s CEO: Working Within Limits, Re-engaging Independent Agents

When employees of Pacific Specialty Insurance Co. bemoan the fact that they don't have a ton of money to spend on sales and marketing to generate growth, the CEO does not promise to find more ...