advertising and marketing Archives

Play Ball! Starr Companies Signs Sponsorship Deal With New York Yankees

The New York Yankees has gained a new sponsor: Starr Companies. The global insurance and investment operation said that its multiyear agreement with the Major League Baseball team makes it the ...

Allstate Readies Black History Month Ad Campaign; Nationwide Renews NFL Sponsorship

Allstate Insurance said it is gearing up for its annual Black History Month advertising campaign, an annual digital, social and radio effort known as "Worth Telling." This year, Allstate plans to ...

Allstate Launches New Hispanic Ad Campaign

Allstate Insurance Co. has launched a new Hispanic advertising campaign, "Estar en buenas manos nos da más," leveraging international reggaeton singer-songwriter Daddy Yankee. The campaign is the ...

Why Asian-Americans Could Be Ideal Insurance Customers

For an industry known to flood households nationwide with blaring messages of money saving techniques, the insurance category certainly feels comfortable loosening its own purse strings. Ponying up a ...