The Hartford sealed a multi-year sponsorship deal with Major League Baseball, becoming at least the second major carrier to do so in recent weeks.
With the agreement in place, The Hartford is now an “Official Sponsor of Major League Baseball,” and it also becomes the exclusive business insurance, homeowners insurance and employee benefits partner of MLB. As well, the deal includes the presenting sponsorship of the Reliever of the Year Awards Also in the mix, a partnership with legendary closer Mariano Rivera, who will attend The Hartford-related events pertaining to the sponsorship and appear in the company’s advertising.
The Hartford has its sights on more than just the MLB sponsorship, whose financial terms were not disclosed. It will also sponsor the Kansas City Royals, San Diego Padres, San Francisco Giants, St. Louis Cardinals and Texas Rangers MLB teams, with further sponsorships expected in 2016.
Further marketing relating to the MLB deal will take place in events at various locations.
“The partnership is a natural fit between two iconic American organizations,” The Hartford Chairman and CEO Christopher Swift said in prepared remarks.
In late April, Allstate’s Esurance became MLB’s exclusive auto insurance partner in a multiyear deal including sponsorship of its new all-digital All-Star balloting.
Source: The Hartford