How to Sell Your Next Innovation

Big ideas can be hard to sell, as people are hardwired to protect the status quo, says a recent Kellogg Insight. Loran Nordgren, an associate professor at the Kellogg School, offers tips to help you ...

Lessons On Value and Innovation

My neighbor has Hank Greenberg inscribed on one of his balls; he is inordinately proud of this. You might say he's a fan. The circumstances under which I discovered my neighbor's asset need not ...