Located in the heart of Europe, with its head office in Basel, the Baloise Group is a provider of prevention, pension, assistance and insurance solutions.
Its core markets are Switzerland, Germany, Belgium and Luxembourg.
Innovation is a high priority at Baloise.
In 2016, Baloise embarked on what it refers to as its Simply Safe strategic journey, aiming to make customers’ lives easier and safer in four key areas: home, mobility, financial wellness and business services.
Within these four ecosystems, Baloise entered into partnerships with external companies, invested in startups and established startups of its own.
Highlights of the innovation journey listed on the group’s website include:
- The 2017 acquisition of digital home-moving services platform MOVU, in the home ecosystem.
- The 2017 launch of digital insurance startup FRIDAY in Berlin, offering motor vehicle insurance in the German market with innovations like pay-per-kilometer billing and the ability to cancel on a daily basis. FRIDAY started offered home contents insurance in 2019 and expanded into France early in 2021.
- An investment partnership with Anthemis Group.
- Investments in InsurTechs KASKO, Insurdata, Trov and omni:us.
In June 2021, Baloise was recognized as one of the world’s most innovative companies, receiving gold and silver awards in two separate categories of the 2021 Efma-Accenture Innovation in Insurance Awards.
Recognized for innovation in embedding insurance, one of the two honors came in the “Connected Insurance & Ecosystems” category for a project known as Inshareance in Switzerland.
Inshareance is an insurance solution tailored to sharing models, including MyCamper, a platform tailored to sharing camping vehicles.
Baloise also was awarded gold in the Efma-Accenture innovation competition for Drive Electric, an insurance product launched in Luxembourg at the start of 2021 that is specifically tailored to electric vehicles and making the transition to this new type of transport easier for customers. Customers benefit from the insurance solution’s guarantees, which were developed specifically for electric and chargeable hybrid cars—e.g., for the battery, charging cable and breakdown assistance. Beyond the insurance, Drive Electric provides customers help with the installation of home charging stations and also gives customers a card that allows them to use 180,000 charging stations across Europe.
Source: The Baloise Group website; Efma/Accenture Awards website