advertising and brand awareness Archives

Esurance Signs Actor Dennis Quaid as Its First On-Camera Spokesperson

For the first time, Allstate Corp.'s Esurance has an on-camera spokesperson. The "straight-shooting and highly likable actor" Dennis Quaid has the job, according to the insurer, which sells auto, ...

Play Ball! Starr Companies Signs Sponsorship Deal With New York Yankees

The New York Yankees has gained a new sponsor: Starr Companies. The global insurance and investment operation said that its multiyear agreement with the Major League Baseball team makes it the ...

Aging Millennials More Emotionally Connected to Their Insurers Than Gen X, Boomer Counterparts

Millennials are aging, and that may be good news for property/casualty insurers. Here's why: Millennials appear to have a stronger affinity for insurance companies than their Gen X or baby boomer ...

Nationwide To Stick With Retired NFLer Peyton Manning for Continued Brand Boost

Chances are you've seen a 32-second commercial during the NFL season where Peyton Manning bites into an oversized sandwich in his kitchen. Before he does this, he sings "chicken parm, you taste so ...