
advertising and brand awareness News


Play Ball! Starr Companies Signs Sponsorship Deal With New York Yankees
The New York Yankees has gained a new sponsor: Starr Companies. The global insurance and investment operation said that its multiyear agreement with the Major League Baseball team makes it the ...
Aging Millennials More Emotionally Connected to Their Insurers Than Gen X, Boomer Counterparts
Millennials are aging, and that may be good news for property/casualty insurers. Here's why: Millennials appear to have a stronger affinity for insurance companies than their Gen X or baby boomer ...