Keep an eye out for Openly, a new digitally-sophisticated upmarket homeowners insurer catering to independent agents.

According to Ty Harris, founder and CEO, Openly will launch in early 2019 in a yet-to-be-announced large inland state. “We’re going after mainland America homeowners insurance,” Harris, a former Liberty Mutual actuary and executive turned entrepreneur, told Wells Media’s Andy Simpson at the 2018 InsureTech Connect Conference.

Openly’s simplified system asks agents to answer only three questions to obtain a quote for a customer and makes it easy to click to add and price coverage for second homes, flood, contents, landlords or other options.

Matt Wielbut, co-founder, is a former Goldman Sachs technology executive who has also started an insurance agency.

Harris says Openly plans to add more products after it gets going.

In this interview, Harris discusses Openly’s origins, its digital capabilities, its upgraded homeowners policy, and its proposition for independent agents.