Markets
Why Some Consumers Prefer Their Brands as Servants, Not Partners
Marketers have long known that consumers react in a favorable way when products and services are given human attributes, or anthropomorphized, in their branding and advertising. Think of the Michelin ...
P2P Insurance Startup Lemonade Attracts Sagalow, Other AIG, ACE Vets to Exec Roster
An instech startup looking to disrupt the property/casualty insurance industry with a new business model has turned to four seasoned insurance executives from traditional carriers AIG and ACE ...
Is Generali CEO Greco Leaving for Zurich? Investors Worry
Uncertainty over whether Mario Greco will stay on as chief executive of Generali rattled investors in Italy's top insurer on Monday after a Swiss newspaper reported rival Zurich Insurance was set to ...
Drone Registrations Top 180,000 in First 2 Weeks
One of the most important players in the booming drone industry isn't a hardware manufacturer; it's the U.S. Federal Aviation Administration. So attendees at the Consumer Electronics Show (CES) last ...
Its Own Scientists Question EPA Claim Fracking Is Safe for Drinking Water
A landmark study by the U.S. Environmental Protection Agency that concluded fracking causes no widespread harm to drinking water is coming under fire—this time, from the agency's own science ...
Autonomous Drive From L.A. to New York Just Two Years Away: Musk
Tesla Motors Inc. Chief Executive Officer Elon Musk said within two years a customer would be able to summon an electric car to drive autonomously from Los Angeles to New York. "I might be slightly ...
Swiss Paper Reports Zurich Close to Naming Generali’s Greco as CEO
Zurich Insurance Group AG will appoint Mario Greco, the head of its Italian rival Assicurazioni Generali SpA, as chief executive officer, Swiss newspaper SonntagsZeitung reported, without saying how ...
VW Gets Easier Ride in Europe on Emissions Scandal
Volkswagen is unlikely to face U.S.-style fines in Europe over its emissions scandal because of a softer regulatory regime and its home country Germany's determination to protect its car industry, EU ...