Customers Can Be Wary of Innovative Brands

Could having a reputation as an innovative brand actually have a downside? That's the question Kelly Goldsmith, an assistant professor of marketing at the Kellogg School, was looking to answer with a ...

Employer Cash Flow Affects Workplace Safety: Study

More than 3.5 million workplace injuries and illnesses occur each year in the United States, costing an estimated $250 billion annually. It turns out employer cash flow affects whether those costs go ...