Alphabet’s Google will pay about $400 million to settle a complaint brought by a group of states over allegations the search and advertising giant illegally tracked users’ locations, two people familiar with the matter said.
The lawsuit, which includes Oregon, the people said, is a sign of mounting legal headaches for the tech company from state attorneys general who have aggressively targeted the firm’s user tracking practices in recent months.
Arizona filed a similar case against Google and settled it for $85 million in October 2022.
Texas, Indiana, Washington State and the District of Columbia sued Google in January over what they called deceptive location-tracking practices that invade users’ privacy.
Google and Oregon did not immediately respond to requests for comment.
Google had revenue of $111 billion from advertising in the first half of this year, more than any other seller of online ads. A consumer’s location is key to helping an advertiser cut through the digital clutter to make the ad more relevant and grab the consumer’s attention.



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