As is the case across many other industries, insurance is currently undergoing a huge period of change, driven by both evolving customer expectations and rapid technological advancements.

Executive Summary

As the insurance industry continues to modernize, it's time for carriers to rethink how they engage with agents in an increasingly digital-first world, writes Aviad Pinkovezky, CEO of First Connect.

Part of this change is being fueled by a new generation of insurance buyers—companies and individuals that are not just more digitally savvy, but for whom faster, more seamless service is a baseline expectation. With speed and choice now key to the customer experience, agents need access to a broad range of products from multiple carriers, along with a clear understanding of each carrier’s appetite, so they can match clients to the right coverage without delay.

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