Cake Insure was the winner of a 2018 Celent Model Insurer award in the “Digital and Omnichannel” category.
Celent Senior Analyst Michael Fitzgerald, the guest editor for this section of Carrier Management magazine, wrote a comprehensive report about the creation of Cake in October 2018: “Innovating From the Outside In; Cake Insure: Combining the Scale of an Incumbent With the Advantages of a Startup.”
The report describes Pinnacol Assurance’s road to the creation of Cake, focusing on how leaders of the 100-plus-year-old workers comp insurer came to realize that “the cost of inaction was greater than the cost of change.”
In the report, Fitzgerald focuses on three key questions:
- How did Pinnacol executives identify industry disruptions?
- How did leaders gain the support of their board of directors?
- How will Pinnacol extend Cake into a sustained innovation engine?
The objective of the report is to provide lessons for other leaders to adopt.
Artificial Intelligence Is Rewriting the Rules for Commercial Lines 
Why the Middle Market Matters and How Insurers Can Capture It 
Federal Aviation Notice Warned of Slackline Before Deadly Arizona Helicopter Crash 
Northern California Flooding This Weekend Caused by Heavy Rain, High Tides 
