Corporate culture is a key priority for me and our company, and has been since I stepped into my current role at Assurant three years ago. Without a fundamentally strong and engaging corporate culture, no organization—let alone those focused on providing an exceptional customer experience—can succeed.

Executive Summary

There's no question that building a successful corporate culture must start at the top and remain a C-suite priority. Just as important is engagement at all levels of the company—and that doesn't mean simply filling out surveys and attending company meetings, writes Assurant Inc. President and CEO Alan Colberg. He notes that real engagement is about identifying, acknowledging and leveraging inclusive perspectives to encourage collaboration and enable the organization to grow, innovate and transform its culture.

However, there can be resistance to culture change. The “it’s always been done that way” mentality, along with the challenges that come with operating a global company, can create significant obstacles if the right culture is not already embedded as a strategic imperative.

There’s no question that building a successful corporate culture must start at the top and remain a C-suite priority. Just as important is engagement at all levels of the company—and that doesn’t mean simply filling out surveys and attending company meetings. Real engagement is about identifying, acknowledging and leveraging inclusive perspectives to encourage collaboration and enable the organization to grow, innovate and transform its culture.

Member Only Content

To continue reading, purchase this article or become a member.

*Already have an account? Click here to login