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American Family Insurance is partnering with Tractable to apply its artificial intelligence services. Specifically, American Family Insurance Claims Services will be using Tractable as part of its claims subrogation settlement process.

AFICS is launching the partnership by applying Tractable’s AI Subro service to its current inbound subrogation operations. The AI will review requests made by one insurance carrier to another with the goal of faster, easier, and more consistent alignment between parties.

The partnership with Tractable stemmed from the AFICS 2021 Innovation Lab, an American Family-led event created to shape the future of loss support.

Tractable is an Applied AI company that uses artificial intelligence to visually assess cars and homes for accident and disaster recovery.

Our solutions aim to help people work faster and smarter, while reducing friction and waste – better for businesses, their customers and the planet. Based in Madison, Wisconsin, American Family Insurance is a property/casualty insurance group serving customers since 1927.


Selective Insurance announced a partnership with SimpliSafe, a maker of home security systems, to provide eligible Selective homeowner policyholders with home security technology and professional home monitoring capabilities. The partnership aims to help protect Selective’s homeowner policyholders against some of the most common home hazards, including theft, fire, and water damage.

Selective’s homeowner policyholders in approved states can request a complimentary seven-piece home security system from SimpliSafe. The system includes a base station, keypad, HD indoor security camera, entry sensor, water sensor, temperature sensor, and smoke detector, plus two months of SimpliSafe’s most comprehensive professional monitoring. Policyholders who choose to receive a SimpliSafe security system and activate it with monitoring within sixty days of receipt will receive an automatic discount on their Selective insurance policy. Professional monitoring must be kept active to maintain the policy discount.

SimpliSafe offers professional monitoring without long-term commitments, meaning any Selective homeowner policyholder who elects to receive a SimpliSafe security system can choose to cancel their monitoring services anytime. Policy discounts automatically apply to their homeowner’s insurance policy with Selective but are eliminated with cancellation of monitoring.

This offer is available to eligible Selective homeowner policyholders in select states. To learn more, policyholders can reach out to their local Selective agent.

Selective Insurance Group Inc. is a holding company for 10 property/casualty insurance companies. Through independent agents, the insurance companies offer standard and specialty insurance for commercial and personal risks and flood insurance through the National Flood Insurance Program’s Write Your Own Program.


Talage, a provider of digital distribution software for commercial insurance, announced the launch of SolePro on the Talage platform. The new offering brings workers’ compensation quotes for sole proprietors and owner only entities to the Talage network of agents.

The Talage platform now supports the Solo X plan for sole proprietors and owner-only entities, commonly known as a ghost or paper policy that provides proof of coverage when contractually required. The combination of policies includes an accident policy giving the owner limited 24/7 on and off the job coverage. The Solo I plan is a standard monoline workers’ compensation policy that targets owners who choose, or are contractually required, to be included on their workers’ compensation policy.

Talage is a digital connection for commercial insurance that automates traditionally manual processes, such as applications or renewals. The service provides the ability to equip agencies, wholesale brokers, and other carrier partners with digital tools to support automation and growth in the small business segment. SolePro is an online insurance broker offering services for agents looking to provide businesses with fast, affordable insurance.

Sources: American Family Insurance, Selective Insurance, Talage