American Family Insurance announced it is making a $105 million commitment over the next five years to help close equity gaps and create an environment where everyone can thrive—regardless of race, ethnicity, gender or sexual identity.

American Family’s Free to Dream initiative will address societal issues focused on five pillars: economic empowerment; education and health equity; climate resilience; criminal justice reform (e.g., working to limit recidivism and broaden employment opportunities for those with conviction and arrest records); and workforce diversity, equity and inclusion.

“We see diversity, equity and inclusion not only as a social issue but also a focus that creates a competitive advantage,” Yasir Kamal, VP of Inclusive Excellence, said in a statement. He added that American Family has set an aggressive and achievable goal to increase racial and ethnic diversity by actively recruiting, developing and retaining talent throughout its workforce.

American Family’s $105 million commitment will fund partnerships and investments in social impact startups by the American Family Institute for Corporate and Social Impact and financial support through the American Family Insurance Dreams Foundation as well as the company’s Community Investments and Partnerships divisions.