In an August interview with Bloomberg, Microsoft CEO Satya Nadella referenced a 1995 internal memo from the company’s then-CEO Bill Gates titled “The Internet Tidal Wave,” saying he believes the impact of artificial intelligence will be just as profound. And while experts say benefits await those who are brave enough to test the waters of AI, many insurance carriers still seem cautious about the risks.

“Those fears are real,” said Gordon Wintrob, co-founder and chief technology officer at Newfront. “It goes back to how difficult it is to change or to do things differently.”

Newfront is an insurance brokerage that markets itself as a modern business insurance company, and Wintrob said he sees AI as the next computing revolution.

“Mobile phones brought a wave of innovation. The movement from mainframe computing to the cloud was another breakthrough revolutionary change. I think AI is doing the same thing across the entire economy,” he said. “To think of it as this limited thing that’s only going to maybe impact a limited number of products or services is the wrong way to think about it.”

Wintrob believes insurers and brokers should be asking themselves, “How do we train and arm our employees to be able to take advantage of all this innovation and think of things through the AI lens?”

The challenge, he said, is conquering fear.

“It’s a lot of change,” he said, “and change is always hard.”

Blair Kamrass, vice president of people at Coterie Insurance, also pointed to the early days of the Internet to address the fear of using AI in carrier operations.