Companies don’t have a choice about the timing and magnitude of a crisis like COVID-19. What will define a company is the choices leaders make from this point forward. How do we move beyond managing anxieties and reacting to the challenges, to evolving and adapting our businesses?

For me, the answer starts with creating small pockets of certainty where we can. We don’t know what the world of business looks like 18 months from now, but there are things we can affect in our spheres of influence that will start to define our future state and provide comfort and answers to those who depend on us. Indeed, at Pinnacol Assurance we’re viewing this crisis as a way to expand our capacities and point us toward success in a new future.

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