In many respects, we unintentionally built Root to weather situations like the COVID-19 pandemic. We have always been fueled by our passion for identifying what’s not working and rolling up our sleeves to figure out a better way to meet our customers’ needs. That passion allowed us to quickly mobilize the entire organization to address what unexpectedly broke and to start rolling out solutions within a few short weeks.

Innovation defines Root. Every day I challenge the team to think bigger, to work faster, to break through walls instead of going around them—to try anything that might improve our customers’ experience. The pandemic simply reinforced the value of a strong culture and the organizational flexibility needed so that can happen on a daily basis.

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