If your CEO has an attractive face, then an appearance on CNBC might boost your company’s return, according to two professors from the University of Wisconsin.

Executive Summary

Attractive CEOs boost the stock performance of their companies when they appear on television, researchers from the University of Wisconsin report on the basis of an analysis of statistical relationships between returns and "Facial Attractiveness Index" scores for CEOs.

The findings of Joseph Taylor Halford and Hung-Chia Hsu are contained in a 33-page paper titled, “Beauty is Wealth: CEO Appearance and Shareholder Value,” published on Nov. 20 last year.

The paper got a lot of attention late last week when the business media outlets—including CNBC, which has a prominent role in the research—reported on the results.

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