Content from Susanne Sclafane
Building Trusted Insurance Brands: How Nationwide Delivers Tangible Value to Customers
It's something Martha Stewart has been "hinting" about since late July—a destination for homeowners that combines maintenance and warranty protection reminders, and maybe insurance information, all ...
In Bots We Trust? For Insurance?
Accenture's Michael Reilly imagines a world in which AI agents do the shopping for personal lines insurance — a world where price may no longer determine a customer's decision about which carrier's ...
Help Me Understand: How Insurers Build Trust
The data is clear: Overall customer satisfaction—and customer trust levels—rise when U.S. auto and home insurance customers have confidence that they understand their policies. But more than 40% ...
Building Trusted Insurance Brands: Less ‘Gotcha’ at Farmers
Less "gotcha." More "we got you." Whether it's the new website banner, a chorus dressed in light pink singing a jingle on TV commercials, or popups in the middle of articles about insurance (I get a ...
Another Perspective: Shaking Hands and Teaching Trust at Reinsurance Broker Holborn
When the chief executive officer of reinsurance broker Holborn read a recent article in Carrier Management introducing a series of articles on trust in insurance, it struck a chord with the leader. ...
Examining Trust: It’s Not All About the Lawyers
According to a recent Wall Street Journal analysis, personal auto insurance policyholders have a "near-flip-of-a-coin" chance of being paid on liability claims and medical claims. Ouch. Just about a ...
A Matter of Trust
I have had a long career in two industries: first insurance, then journalism. (More precisely, the second is insurance journalism.) I used to feel proud to be involved in such trusted professions. ...
Deep Dive: Understanding Data Center Perils
An eastward shift in tornado alley is coinciding with the buildout of data centers in places like Northern Virginia, Texas, Illinois and Georgia, risk experts revealed during a recent reinsurance ...