Ohio Mutual Insurance’s Long-Time CEO is Retiring

Ohio Mutual Insurance Group is on the hunt for a new leader, a process set in motion by the announcement that its long-time president and CEO plans to retire by the end of 2015. Jim Kennedy has been ...

Mission vs. Vision: What’s the Difference?

The first principle of getting culture right is to put a brand strategy in place—a vision which can then guide the selection of core values. But what does a thoughtful brand strategy framework look ...

Branding From the Inside Out

When Howard Schultz embarked on a brand refresh for Starbucks a few years ago, he didn't make a high-profile change to the logo—he closed all outlets for a few hours so he could coach managers on ...